About SRX

In recent years, SRX ehf. has been one of the largest electronics wholesalers in Iceland mainly focusing on categories such as mobile phones, electronic scooters, headphones, tablets and other popular products on the market.

The company has a strong network and partners around the world, ensuring access to a number of well-known brands. The company’s powerful distribution system increases speed and flexibility when it comes to transporting goods between countries.

The company focuses on a wide range of various electronic devices such as mobile phones, electric scooters, tablets, smartwatches, health products, TV devices, vacuum cleaners, speakers, grills, health products and many more. SRX is now also focusing on trading food, non-food and cosmetics as well.

Our company values are built on trust and reliable services, where nothing is impossible.

We are proud of our experienced team that always strives to serve the company’s customers and build long-lasting business relationships.

Fast and flexible

We have close, international relations directly to the producers/brand holders and a large, international suppliers network which guarantee us access to a wide and deep range.

In addition, our contacts and market knowledge mostly enable us to provide exactly the consignment requested by our customers. This also means that we’re good at spotting upcoming brands/products and are quick to react on new opportunities.

This flexibility has always characterised SRX and has been a contributory factor to our steadily increasing customer base.

Our business currently rests on the three strategic legs:

Our business currently rests on the three strategic legs:

  • Trading: We are one of Nordic’s most significant traders, meaning back-to-back trade with major consignments.
  • Wholesale: We make bulk and just in time purchases and use our own warehouse and logistics setup to cover widely with exciting goods in all categories for major and minor customers.
  • Distribution: We are the official distributor for a number of strong brands which we bring to the next level via our distribution setup and local presence.